Introducing a Revolution in Haircolor

Ammonia-free and odorless, INOA is a permanent haircolor system designed to deliver beautiful results without causing scalp discomfort. INOA's infinite haircolor power covers up to 100% white hair while respecting the essential amino acids and lipid balance of natural hair.

"Damage with coloring will be a thing of the past."

"Hair is as smooth as it was before hair color." - Paul Schiraldi, VP U.S. marketing L'Oréal*

L'Oreal Professional INOA

- Allure Best of Beauty
- Gwen Stefani's NYC Fashion Week runway show
- Featured on The Oprah Winfrey Show
- Ted Gibson uses INOA on his celebrity clientele
- Eva Scrivo, colorist, uses INOA in her Manhattan salon

WHY CHOOSE INOA HAIRCOLOR?

ODS Technology (Oil Delivery System)

ODS is a breakthrough oil-based delivery system that maximizes the
effectiveness of the permanent haircolor process, while providing 2x
more lipid protection to hair, compared to the leading permanent
haircolor brand in the world.

Uncompromised Comfort

No Odor
Optimized Scalp Comfort
Supreme Respect for Hair
Preserves natural hair fibers color after color
Hair is smooth for a soft feel
Infinite Haircolor Power
Unlimited color creativity with 74 shades
Exceptionally even color from scalp to ends
Coverage of up to 100% gray hair
Gently lightens up to 3 levels
Sublime shine

National Press Coverage